Luke Russell

The ubiquity of social media makes it an attractive tool for loyalty marketers, yet this burgeoning topic poses many questions about its potential fiscal impact and its ability to drive meaningful customer engagement. That compelling theme was...Read More

DSW, a leading branded footwear and accessories retailer, recently announced the company will be giving back to the community once again through its Shoe Lovers Care Leave Your Mark program.  DSW associates nominated eight family...Read More

In the ongoing quest for personalization, with an emphasis on digital and mobile advertising, retailers and brands should not outpace the interests and shopping habits of their core customers, according to a new study from InStream. Foremost...Read More

Customer experience is a matter of the utmost significance. At Nutrisystem, a good and memorable customer experience lays the foundation for future brand advocacy. Nutrisystem’s goals are to support its customers on their weight loss...Read More

Officials at children’s fashion brand Zutano wanted to thank their loyal customers in a special way. With Zutano’s new loyalty program, customers can now earn rewards points by referring a friend, following Zutano on their social...Read More

In June Red Lion Hotels Corporation officials launched the RLH Magazine−a full-color, quarterly publication for the company’s hotel owners, corporate associates, and prospects−to significantly enhance the customer experience...Read More

Red Shoes Living not only targets executive teams at companies, but it also serves as a powerful reminder that the five pillars that lie at the core of the business can be used in anyone’s daily life. Lonnie Mayne, the founder of Red Shoes...Read More

What is the biggest opportunity for loyalty marketers today? According to a new Forrester Consulting study, commissioned by Marchex, customers who call a business are more valuable prospects for that business than those who don’t. The...Read More

Domino’s Pizza, a global leader in pizza delivery and digital ordering platforms, was the first pizza company to launch a pizza ordering skill on Amazon Alexa last year. Now Domino’s is taking that skill to the next level to offer a...Read More

Impactful employee engagement holds the key to transcend a company, permeating its intoxicating powers among associates, thereby boosting customer engagement and brand loyalty. At Medallia, this is a way of life as company officials work with...Read More