Luke Russell

Customer service is an integral piece of the brand loyalty puzzle. If not executed properly and in a seamless fashion, it’s often the first thing consumers point to in a negative customer experience. But, according to a new report from the...Read More

Investing in customer loyalty is a must-have, and effective loyalty programs have proven to be key differentiators for their respective brands. A new infographic from Fieldboom cites 20 compelling reasons why companies should double down on their...Read More

Officials at El Pollo Loco, the nation’s leading fire-grilled chicken chain, want to take their customer engagement level to new heights through a strategic partnership with Ansira. Through the partnership, Ansira will support El Pollo Loco...Read More

Loyalty marketers always want their emails to stand out, but during the all-important holiday season, they take on extra meaning and potential impact. What can loyalty marketers do to ensure their holiday email communications are relevant and...Read More

At Loyalty360, we talk to brands often about the importance of emotional customer engagement and the crucial role that plays in earning long-term customer loyalty. Emotional customer engagement is the ultimate payoff for loyalty marketers. A new...Read More

Officials at 7-Eleven pride themselves on their ongoing efforts around innovation. One recent example of that is when the company revamped its 7Rewards loyalty program. Loyalty360 talked to Tarang Sethia, Senior Director of CRM & Loyalty at 7...Read More

Customer experience is a pivotal differentiator for loyalty marketers. Making that customer experience memorable time and time again breeds brand advocates. But, creating those memorable and exceptional customer experiences isn’t always...Read More

McDonald’s has made significant strides since Steve Easterbrook took over in 2015. Earlier this year, Easterbrook said: “We’re building a better McDonald’s and winning back customers with great-tasting food, compelling...Read More

For a brand that admittedly doesn’t delve into the video advertising space frequently, online apparel and footwear retailer Zappos.com has done just that with three charming videos that highlight true stories from the company’s...Read More

When Erin Pensa, Public Relations Director at CVS, talked to Loyalty360 back in May about the company’s goals surrounding a new and improved customer experience, she talked about a “re-imagined shopping experience that makes it easier...Read More