Luke Russell

After the Federal Trade Commission officially blocked Staples’ acquisition of Office Depot this month, Staples officials have turned their eyes to the future to focus on brand loyalty and customer experience. Staples CEO addressed the...Read More

Everlast Worldwide officials wanted to better connect with their online customers, creating greater engagement, and attaining brand loyalty. As a manufacturer, distributor, and wholesaler of boxing and fitness equipment, Everlast recently rebuilt...Read More

Hyundai always listens to its customers, especially when it comes to customer satisfaction. As a result, Hyundai has streamlined its customer satisfaction survey to better engage its customers. Previously, to track customer satisfaction, Hyundai...Read More

For AT&T officials, their goal is simple: To deliver a rich entertainment customer experience–not a skinny bundle or limited service offering–on any device, anywhere their customers live, work, or play. To enhance its video...Read More

Verizon Enterprise Solutions recently earned a prestigious honor: The 2016 World Class Briefing Program of the Year from the Association of Briefing Program Managers (ABPM). This is the industry’s highest honor and recognizes Verizon's...Read More

The culture at Wendy’s promotes brand loyalty, which, officials hold, is a key brand differentiator. Wendy’s finished 2015 with momentum that carried over to the first quarter of this fiscal year. Same-restaurant sales improved 3.6...Read More

Facebook CEO Mark Zuckerberg has a simple goal: To connect the world globally. These mobile customer experiences derived from Facebook, Instagram, and Messenger are on their way to a greater end result in Zuckerberg’s mind. “Facebook...Read More

Listening to customers always is a huge asset for any brand. At FedEx, this theme isn’t just lip service. It is one of the brand’s most customer-centric goals that help spark ongoing brand loyalty. Loyalty360 caught up with Becky...Read More

Winters in Canada can be brutal, so at Canadian Tire, officials need to be nimble and flexible to best accommodate their customers. It is exactly that flexibility that differentiates the customer experience at Canadian Tire. Canadian Tire CEO...Read More

Loyalty marketers often talk about customer engagement through a digital customer experience. With the global mobile explosion, digital customer engagement is paramount. Loyalty marketers everywhere agree.   Or do they?   According...Read More