Melissa Fernandez

The term “closing the loop” is seemingly everywhere these days, used in multiple business and industry contexts with different meanings and connotations. Indeed, every situation is unique. But virtually everyone agrees that closed-loop...Read More

Recently, Verify’s Mic Tienken, senior vice president of client solutions, attended the 14th annualAnti-Counterfeiting & Brand Protection Summit in San Francisco, Calif. Once we got him to stop raving about the burritos in the...Read More

It goes without saying that loyalty programs are a killer way to drive new revenue and build customer satisfaction. But robust rewards programs can soak up company resources that may be in short supply. That’s why small and medium-sized...Read More

Verify Corporation was proud to sponsor the “A Stroke of Luck” golf event August 11, 2014 at Brackett's Crossing in Lakeville, Minn. The fundraising event benefits The 30-Days Foundation, a Twin Cities nonprofit that provides...Read More

Summer is a time for cookouts, swimming, road trips and of course, promotions. We think the only thing better than a cold drink on a hot day is getting a great deal on that drink. Missing out? No problem. We’ve been keeping track of this...Read More

Research shows that consumers who actively engage with brands are more loyal and drive more purchases than passive consumers. But getting consumers to stay loyal to your brand – especially if your brand is sold in multiple channels (e.g...Read More

It’s easy to understand why people hate to fly. Long lines and inhumane delays can make air travel downright stressful. But in a world powered by global business travel, the airline industry -- worth an estimated $745 billion -- is...Read More

Retail loyalty programs can be a great tool for customer retention, but why not leverage them for acquisition, as well? On any given day, the people who enter your retail space may be repeat customers or they may have wandered in from off the...Read More