Retail loyalty programs can be a great tool for customer retention, but why not leverage them for acquisition, as well? On any given day, the people who enter your retail space may be repeat customers or they may have wandered in from off the street or the mall, curious about your product(s). In either case, you want them to buy something, discover the unique value you offer, and come back … often. That’s why you have a loyalty program.
You instruct your sales associates to....