Jan 29 2016 | Loyalty Today
What a great way to start 2016! Forrester, one of the most influential research and advisory firms in the world, recognized Aimia as a Leader in two of its latest reports: The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016, and The Forrester Wave&trade...Read More
Dec 18 2015 | Loyalty Today
You’ve had your same loyalty program for a number of years. It’s had a good run, it worked well for many of your customers and it drove additional sales while creating strong customer retention. But you don’t see the same impact that you once did. You don’t see...Read More
Dec 11 2015 | Loyalty Today
Beginning in 2012, the term “big data" became a hot keyword search on Google and now returns more than 49 million entries. Clearly, big data is firmly entrenched in the world of marketing and technology buzzwords, but what does it actually mean?According to Gartner, big data refers to...Read More
Feb 09 2015 | Loyalty Management: Articles
We all do a great deal of talking about Customer Experience, its importance in building long term customers, and keeping satisfaction and growth high. While we all agree that a focus on customer experience is important, many of us don’t know where to start. Below we speak with...Read More
Feb 04 2015 | Loyalty Management: Articles
Loyalty360 had the opportunity to sit down with Luc Garneau, Vice President of Strategic Consulting Services at DataCandy. Luc is preparing for an upcoming webinar on February 19th, entitled: 5 Steps to Assess the Health & Effectiveness of Your Loyalty ProgramIn today’s...Read More
Jan 30 2015 | Loyalty Today
Digital Marketing, Social Media. So often we hear people speaking these words. Often with a lofty tone as though these terms are definitive in and of their own. “we’re focusing our efforts on digital marketing” “we have to be in social media”I’ve...Read More
Jan 02 2015 | Loyalty Management: Articles
Loyalty360 recently sat down with Experian’s Erin Haselkorn, Analyst and Public Relations Manager of Experian Data Quality. Erin will host a webinar on January 22, 2015, discussing “Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue.”In our...Read More
Oct 01 2014 | Loyalty Management: Articles
Many established brands today are looking for ways to effectively understand, engage, and communicate with the younger generation−the generation that’s tech savvy, doesn’t know what a mailbox is, and expects to have everything yesterday. To effectively do this, many...Read More
Apr 07 2014 | Loyalty Management: Articles
Is anyone else as anxious as I am to get 2014 rolling?Here at Loyalty Management we’re excited to see what path the industry follows because we’ve been watching it very closely over the past five years (Yes, Happy 5th Birthday to Loyalty Management!). During that time, we have...Read More
Apr 07 2014 | Loyalty Management: Articles
With Maverik’s tagline, “Adventure’s First Stop,” you’d expect to walk into a store filled with adventure gear – an REI, L.L. Bean or Patagonia.Instead, Maverik is a 250-location chain that offers fuel and convenience. Born in 1928 in Afton, Wyoming...Read More
Feb 03 2014 | Loyalty Management: Articles
Security: Is it possible to overthink it?I rang in the New Year with a burst. Literally! Yes, I meant burst. The Polar Vortex turned my kitchen into a tropical rain room. This article isn’t to complain as I’m blessed with great support and, ultimately, I’ll have a...Read More
Jan 22 2014 | Loyalty Management: Articles
Times are a-changing in the world of travel! And Orbitz is leading the pack.Over the last year, we’ve seen many changes to all of our favorite travel loyalty programs; many of which we’re not too happy about. In October, Orbitz gave us travelers something to be excited about...Read More
Jan 06 2014 | Loyalty Today
As I reflect on several interesting conversations and experiences of the past week, I’ve recognized some common themes – mobile, data & relevant messaging, positive customer experiences – throughout. Nothing necessarily new about these themes, nor the discussions as...Read More
Jul 31 2013 | Loyalty Management: Articles
As I think about the upcoming Engagement & Experience Expo, while reflecting on the concept of expectation matching, I decided to do a little market research. For the last week, I tracked all emails I received from both B2B and B2C organizations – which revealed some very interesting...Read More
May 29 2013 | Loyalty Today
We’ve all been talking about the importance of repeated positive customer experiences in building long-term loyal customer relationships. We have a multitude of brand experiences in our daily lives, and many of those experiences occur with the brands’ employees. Whether it&rsquo...Read More
May 29 2013 | Loyalty Today
We’ve all been talking about the importance of repeated positive customer experiences in building long-term loyal customer relationships. We have a multitude of brand experiences in our daily lives, and many of those experiences occur with the brands’ employees. Whether it&rsquo...Read More
Mar 15 2013 | Loyalty Today
Let’s play a little Jeopardy.
Answer: An organization’s most valuable asset.
Question: What is a customer?
Or should we say: Customers!!
Christine Crandell of New Business Strategies reminded me how often we forget this very simple answer. She...Read More
Mar 01 2013 | Resource: Multimedia
Having recently read The Power of Habit, I’ve learned that it is possible to provide a very positive experience when leaning on the volatile human. We need to empower our employees yet provide them with clear, concise training to understand, and learn to practice the brand...Read More
Feb 28 2013 | Loyalty Management: Articles
Experiences. Every day we have thousands of experiences, but only a few that really stand out, that really make an impact. Impact most likely comes in one of two forms – 1) very positive - happy or pleasant or 2) negative - disturbing or frustrating. As...Read More
Feb 01 2013 | Resource: Multimedia
Breaking news – major changes to travel loyalty programs! Lots of discussions are happening around this topic lately. As jaded as I may be, these changes didn’t seem like breaking news to me, my initial reaction was, “What’s all the fuss about? No surprise...Read More
Jan 29 2016
What a great way to start 2016! Forrester, one of the most influential research and advisory firms in the world, recognized Aimia as a Leader in two of its latest reports: The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016, and The Forrester Wave&trade...Read More
Dec 18 2015
You’ve had your same loyalty program for a number of years. It’s had a good run, it worked well for many of your customers and it drove additional sales while creating strong customer retention. But you don’t see the same impact that you once did. You don’t see...Read More
Dec 11 2015
Beginning in 2012, the term “big data" became a hot keyword search on Google and now returns more than 49 million entries. Clearly, big data is firmly entrenched in the world of marketing and technology buzzwords, but what does it actually mean?According to Gartner, big data refers to...Read More
Jan 30 2015
Digital Marketing, Social Media. So often we hear people speaking these words. Often with a lofty tone as though these terms are definitive in and of their own. “we’re focusing our efforts on digital marketing” “we have to be in social media”I’ve...Read More
Jan 06 2014
As I reflect on several interesting conversations and experiences of the past week, I’ve recognized some common themes – mobile, data & relevant messaging, positive customer experiences – throughout. Nothing necessarily new about these themes, nor the discussions as...Read More
May 29 2013
We’ve all been talking about the importance of repeated positive customer experiences in building long-term loyal customer relationships. We have a multitude of brand experiences in our daily lives, and many of those experiences occur with the brands’ employees. Whether it&rsquo...Read More
May 29 2013
We’ve all been talking about the importance of repeated positive customer experiences in building long-term loyal customer relationships. We have a multitude of brand experiences in our daily lives, and many of those experiences occur with the brands’ employees. Whether it&rsquo...Read More
Mar 15 2013
Let’s play a little Jeopardy.
Answer: An organization’s most valuable asset.
Question: What is a customer?
Or should we say: Customers!!
Christine Crandell of New Business Strategies reminded me how often we forget this very simple answer. She...Read More
Feb 09 2015
We all do a great deal of talking about Customer Experience, its importance in building long term customers, and keeping satisfaction and growth high. While we all agree that a focus on customer experience is important, many of us don’t know where to start. Below we speak with...Read More
Feb 04 2015
Loyalty360 had the opportunity to sit down with Luc Garneau, Vice President of Strategic Consulting Services at DataCandy. Luc is preparing for an upcoming webinar on February 19th, entitled: 5 Steps to Assess the Health & Effectiveness of Your Loyalty ProgramIn today’s...Read More
Jan 02 2015
Loyalty360 recently sat down with Experian’s Erin Haselkorn, Analyst and Public Relations Manager of Experian Data Quality. Erin will host a webinar on January 22, 2015, discussing “Loyalty Matters: How Better Insight Can Drive More Loyal Customers and More Revenue.”In our...Read More
Oct 01 2014
Many established brands today are looking for ways to effectively understand, engage, and communicate with the younger generation−the generation that’s tech savvy, doesn’t know what a mailbox is, and expects to have everything yesterday. To effectively do this, many...Read More
Apr 07 2014
Is anyone else as anxious as I am to get 2014 rolling?Here at Loyalty Management we’re excited to see what path the industry follows because we’ve been watching it very closely over the past five years (Yes, Happy 5th Birthday to Loyalty Management!). During that time, we have...Read More
Apr 07 2014
With Maverik’s tagline, “Adventure’s First Stop,” you’d expect to walk into a store filled with adventure gear – an REI, L.L. Bean or Patagonia.Instead, Maverik is a 250-location chain that offers fuel and convenience. Born in 1928 in Afton, Wyoming...Read More
Feb 03 2014
Security: Is it possible to overthink it?I rang in the New Year with a burst. Literally! Yes, I meant burst. The Polar Vortex turned my kitchen into a tropical rain room. This article isn’t to complain as I’m blessed with great support and, ultimately, I’ll have a...Read More
Jan 22 2014
Times are a-changing in the world of travel! And Orbitz is leading the pack.Over the last year, we’ve seen many changes to all of our favorite travel loyalty programs; many of which we’re not too happy about. In October, Orbitz gave us travelers something to be excited about...Read More
Jul 31 2013
As I think about the upcoming Engagement & Experience Expo, while reflecting on the concept of expectation matching, I decided to do a little market research. For the last week, I tracked all emails I received from both B2B and B2C organizations – which revealed some very interesting...Read More
Feb 28 2013
Experiences. Every day we have thousands of experiences, but only a few that really stand out, that really make an impact. Impact most likely comes in one of two forms – 1) very positive - happy or pleasant or 2) negative - disturbing or frustrating. As...Read More