Video Thought Leadership Series Interview with Glen MacDonell, Best Western
  1. Digital / Direct Marketing
  2. Loyalty / Rewards Programs
  3. Voice of the Customer
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In this edition of the Loyalty360 Thought Leadership Series, Glen MacDonell, Managing Director of Marketing Programs for Best Western, talks about how the brand’s proactive and focused approach to customer engagement has built a very successful loyalty program and brought tremendous value to its customers.

 

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