Understanding How Banks Value Your Program is Challenging, but Necessary for Growth [PODCAST]

How your bank crunches the numbers to determine the profitability of your credit card program is incredibly important to sponsors because the way that banks value programs directly influences their investment in the program and payments to their partners. It can add up to a mutually beneficial partnership or it could mean a marginally satisfactory relationship. It is well worth the time it takes to understand how they do it and how you can use those measurements to increase the value of your program.

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