Understanding Brand Loyalty (Plus 3 Ways Social Media Can Help You to Increase Yours) [PODCAST]

Since the Armstrong v. Maytag showdown, social media outlets have continued to grow as the go-to place for people to hang out — and air out their grievances. Which means that brands that wish to remain relevant in today’s marketplace must not only deliver a customer service experience that differentiates them from their competitors (and fosters brand loyalty), but also learn how to use the power of social media to capitalize on that loyalty. 

READ THE ARTICLE HERE