Here is Part II of a recent Q&A we did with Red Roof’s top marketing and loyalty experts; you can read Part I here, and also read a feature article on the Red roof program here.
Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from.
Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing Officer, and Brenda Eddy, who oversees the brand....