Ashley Ceraolo, Vice President of Marketing, Digital and Social Media at California Pizza Kitchen, is very proud of the company’s successful Pizza Dough Rewards loyalty program. It has become the company’s foundational element at the heart of tis national and local promotional calendar.
Loyalty360 caught up with Ceraolo to talk about the loyalty program and various other topics tied to the company’s customer-centric focus.
Can you talk about CPK’s efforts around....