FedEx Keeps Technology Top of Mind to Drive Brand Loyalty

Brand Corner
Branding / Product Positioning
CEM (Customer Experience)

FedEx Services wants to keep technology top of mind to create a compelling customer experience that drives brand loyalty. FedEx, which earned Bronze honors in the Customer-centric Culture category at the Loyalty360 CX Awards at the 2015 Engagement & Experience Expo, strives to fulfill its customers’ needs on a daily basis. Alicia Hill, Marketing Specialist Advisor, FedEx Services, explained to Loyalty360 the company’s big picture approach. &ldquo....

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