It is an unfortunate fact of life that, sometimes, airline travelers run into trouble. This has prompted the rise of travel insurance agencies that protect people from difficult customer experiences that can include cancelations, lost luggage, accidents, and more. And just like other organizations that realize the immense value in taking care of their best customers, some these savvy insurance firms are also looking at customer loyalty as a key component of their marketing strategy.
Two players in this industry, Zurich Insurance and Collinson Group, have just announced a partnership to maximize their customer engagement approach across this sector. Zurich Insurance, a Switzerland-based multi-line global insurance firm, and Collinson Group, a technology and data analytics agency that drives customer engagement through a host of loyalty and lifestyle solutions, will work to together to create an innovative technology platform to enrich customer benefits and services across the global airline industry.
"As the leading loyalty specialist in the airline and hospitality sectors and with our expertise in customer understanding, we see the opportunity for airlines to significantly enhance their offering to their customers,” said David Evans, Director of Collinson Group. “This joint venture provides a unique proposition by incorporating the strength of Zurich's trusted brand and global footprint with Collinson Group's 28 years' experience in memberships and loyalty. Our planned products and services will allow for convergence across ancillary revenue and loyalty. The quality of information generated will allow for increased penetration and yield both within and outside the traditional booking pathway.”
This new platform promises to seamlessly integrate with existing systems to enhance customer engagement by embracing a holistic approach to travel insurance, sales, and service. It will generate a dynamic range of deep customer insights, which will allow airlines to offer a greater range of insurance products, claims solutions, and even personalized travel assistance.
"Zurich is a leading global provider of insurance solutions, and working from best in class platforms we are able to deliver customized solutions backed by exceptional service at the time of claim,” said Philippe Cornet, Zurich Global Head of Travel Insurance. “Our platforms combine the traditional features of travel insurance with increased flexibility to adjust the product offering to the local markets. Airlines will benefit from innovative and unique product features including augmented helplines, lounge access, assistance services and a true concierge approach to insurance. We are confident that joining efforts with Collinson Group will enable efficient integration and minimal cost to the airline to enhance their customer offerings."