Steve Schepman, President of Wine Tasting Network (WTN), is excited that the premier etailer offering an expansive selection of wine and related gifts is re-launching and rebranding WineTasting.com in conjunction with a multichannel social and digital customer-centric experience.
WTN is an umbrella brand that covers Ambrosia.com (luxury), Winetasing.com (variety, and NapaConnection.com (flash sale), Schepman explained. WTN’s marketing channels include Internet, social, email, catalog, phone, and exclusive events such as the upcoming Napa Valley Film Festival where WTN will host some of its members.
“WTN as a brand is meant to entertain people, enable them to explore and develop their taste (Taste-Maker),” Schepman told Loyalty360. “WTN, the parent brand, will unite the three children brands which will, in turn, broadly align with consumer segments−value driven (NC), variety/exploration (Winetasting) and luxury/enthusiast/collector (Ambrosia). We will become more customer-centric as each channel broadly segments the consumer and then behavioral using technology, an algorithm sort, and customize product offerings to be the most relevant to the member.”
The multichannel platform leverages advanced behavioral technology to enhance and customize programs and wine offerings, dramatically 
improving the site’s relevancy to each consumer. The content marketing strategy tracks social and digital engagement, favorite touch points, and buying habits to personalize the consumer experience.
“We used thousands of customer surveys and did extensive research in conjunction with outside consultants and Washington University in St. Louis to understand wine consumer segments and their associated behavior,” Schepman explained. “The rebranding and technology, combined with our curated inventory of wine, will make the customer experience much more relevant and entertaining.”
Wine Tasting Network offers a broad range of products and experiences that identifies and serves the increasing number of consumer profiles proliferating the wine market, from Price Driven to Enthusiasts to more traditional Collectors, and everyone in between. WineTasting.com customers will now have greater opportunities to explore, express and enjoy themselves more than with any other wine shopping experience.
Wine Tasting Network has accumulated an impressive collection of curated wines. Selections include highly sought-after Library wines, such as Livingston Moffet, Chappellet, Scarecrow, Screaming Eagle, Joseph Phelps, Fisher Family, Spotswoode, Delectus, and Corley, as well as current vintages which are available for purchase by discerning customers only through Wine Tasting Network. In addition, the company offers rare wines from Premiere Napa Valley auction lots, and other unique sources.