Tax hikes, smoking ban, health concerns: it’s inevitable that beers sales have been declining, right? Wrong.
The real reason is beer brands aren’t resilient enough. They simply aren’t connecting enough with consumers and as a result, they aren’t creating enough value.
Our "Brand Desire" study covered tens of thousands of consumers across a three-year period. Over 20,000 consumers from the UK market responded to questions about how they think, feel and act towards brands. It’s no secret....