White Castle occupies a rather odd place in the QSR fast-food industry. Unlike most of its competition, White Castle is a family-owned and privately held business. It’s also been the subject of its own comedy film and, after nearly 100 years in existence, it still elicits strong emotional connections that create a huge amount of brand loyalty.
In fact, this very vocal group of customers even has its own name. These customers are called “Cravers,” and their support stems from the unique customer experiences the brand....