LITTLE ROCK, Ark.—Wells Fargo & Company (NYSE: WFC), a diversified financial services company providing banking, insurance, investments, mortgage and consumer finance, has renewed its agreement with Acxiom® Corporation (Nasdaq: ACXM) to manage its customer and prospect database and provide precision customer insights.
The multi-year agreement with Acxiom provides a combination of service and technology to continue managing Wells Fargo’s primary marketing engine, which enables targeted messaging for Wells Fargo’s diversified marketing organization.
“For more than a decade, Wells Fargo has relied on Acxiom to support the company’s analytic and direct marketing technology needs,” said Wells Fargo Chief Marketing Officer Sylvia Reynolds. “Our business with Acxiom has grown over time, and we consider the company a valuable strategic ally.”
“Wells Fargo’s vision, values and commitment to outstanding sales and customer service are strategically aligned with Acxiom’s commitment to help our clients drive growth and deliver consistent value,” said Randy Watson, Acxiom Vice President, Financial Services Group. “We look forward to continuing our work with Wells Fargo in both enabling, planning and execution of effective marketing campaigns across the company’s diverse lines of business.”
Wells Fargo, with $1.2 trillion in assets, has more than 10,000 stores, 12,000 ATMs as well as internet availability (wellsfargo.com) across North America and internationally.
About Acxiom
Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience of data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and the Middle East. For more information about Acxiom, visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
Acxiom Public Relations
Jonathan Portis, 501-252-0582
[email protected]
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