1. Digital / Direct Marketing
  2. Loyalty / Rewards Programs
  3. Mobile
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Walgreen Co. has begun online open enrollment for its Balance Rewards loyalty program prior to its official launch on Sept. 16 at Walgreens and Duane Reade locations.

Walgreens is offering customers an incentive to join online or via a mobile application (app). The company announced that customers who join the loyalty program through Sept. 15 will have a chance to enter the Walgreens 10 Million Point Giveaway sweepstakes.

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