Alterian, creator of campaign and web content management tools, is having quite a busy November. The company has announced a partnership with Experian, released multiple major product updates and launched a new customer engagement platform. The Alterian team is definitely working hard to remain a leader in the rapidly evolving customer engagement market.
Experian Partnership
Early in the month, Alterian announced a partnership with Experian. The new partnership combines Alterian’s marketing platform with Experian’s vast set of analytics and data tools to provide an integrated and holistic view of a customer’s behavior.
This cohesive view of the customer will improve users’ ability to create individually targeted marketing campaigns that are relevant and hopefully, more engaging than traditional one-way communications.
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