Customer experience leaders outperform the market in the long term, according to a new study from Watermark Consulting.
Watermark Consulting, a leading customer experience advisory firm that helps companies impress their customers and inspire their employees, based its latest analysis of stock market returns for companies that lead in customer experience versus those that lag.
“From 2007 to 2013, customer experience leaders outperformed the broader market, generating a total return that was 26 points higher on average than the S&....