Thousands engage daily with SVnetwork’s brand engagements on SocialVibe and Causes to help raise money for charity
LOS ANGELES—This holiday season, SVnetwork is thankful for the thousands of people who engage with brands each and every day via our cause-marketing platform SocialVibe and its presence on
Causes.com and the Causes Facebook app to help raise money for over 11,000 charities around the world.
SocialVibe, the leading social media utility that enables people to donate to the charities and causes they are passionate about simply by engaging with brands online, now reaches over 30 million engaged and motivated people every month through its partnership with Causes. Just a few minutes a day from millions of dedicated users have translated to direct impact for nonprofits including The American Red Cross, charity: water, Stand Up To Cancer, Invisible Children, The Trevor Project, Music for Relief, The Surfrider Foundation, The Leukemia and Lymphoma Society, and the World Wildlife Fund to name a few. SocialVibe gives social media users the tools to do extraordinary things with simple action without ever asking users for a dime.
“Through our partnership with Causes, SVnetwork now reaches over 30 million motivated people who can connect with their friends to make the world a little better,” said SVnetwork CEO Jay Samit. “On average, SocialVibe users share brand campaigns with 170 of their friends. We are thankful for all of our members, their friends, and our advertisers who continue to use social media for social good each day.”
“Our partnership with SocialVibe allows us to give millions of people an additional way to generate donations for the causes they are passionate about,” said James Windon, Director of Business Development at Causes. “Causes is always looking for ways to maximize both online giving and real-world impact, and SocialVibe’s brand advertising solution is a great fit for our users.”
HOW TO GET INVOLVED
Users: Log-on to SocialVibe, pick your favorite charity, and start completing brand activities to earn points for your cause. Share the engagements with your friends on Facebook and Twitter to earn even more for your cause. Also, visit Causes.com to choose a cause and complete available SocialVibe engagements.
Brands & Agencies: Visit SVnetwork.com to find out how we can build a custom ad engagement for your brand to be featured on SocialVibe, Causes, or our other partner sites. Users will engage with your brand and share your messaging to earn points to benefit their causes. For advertising opportunities and inquiries, contact [email protected].
Charities: Check out SocialVibe to see how our partner charities are raising money each day through the power of social media. Charities interested in learning more about SocialVibe’s cause-marketing platform can email [email protected].
BRAND & CHARITY CASE STUDIES
Hundreds of brands have tapped into SVnetwork’s community of motivated users on SocialVibe, Causes, and other partner sites to amplify their marketing campaigns for social good. Here are just a few examples from brands that have used SocialVibe to make a difference:
GE’S Ecomagination Photo Project: Working in partnership with BBDO, SocialVibe and SpeedShape, GE launched an engagement for their Tag Your Green campaign that enabled people to submit photos of wind, light or water on Flickr in order to raise money for charities that use wind, water, or light to help make a difference. Practical Action (wind), charity:water (water), and the d.light Lighting Oecusse Project (light) will directly benefit from the photos uploaded in the project.
“GE is always looking for new and innovative ways to engage consumers at scale. Working with SVnetwork has exceeded our expectations,” said Judy Hu, Global Executive Director for Advertising and Branding for GE. “Their approach to delivering advertising is incredibly effective for us, and we look forward to continuing to work with them as a valued partner.”
L’Oreal’s Color of Hope Campaign: L’Oreal’s Color of Hope product line is aligned with the Ovarian Cancer Research Fund to find a cure for ovarian cancer. SocialVibe’s engagement for the campaign featured an informative video with Q&A asking users to share who the most important woman in their life is. SocialVibe’s engagement allowed users to share the campaign messaging with their friends on Facebook to drive awareness for the cause.
“SocialVibe exceeded expectations getting users to both share and engage with the L’Oreal Color of Hope messaging around Ovarian Cancer Awareness,” said Kristine Munsen, Media Director, Universal McCann Group. “SocialVibe’s innovative use of social advocacy was the perfect place for L’Oreal to promote its partnership with the Ovarian Cancer Research Fund and surpassed our expectations for user activity and engagement.”
Nestle Coffee Mate’s Campaign For Dress For Success: Nestle wanted to generate positive brand affinity and awareness by spurring consumer-generated conversations supporting their charity partner Dress for Success, a non-profit that provides interview suits, confidence boosts, and career development to low-income women around the world. The engagement allowed users to write notes of encouragement to the women of Dress for Success, and Coffee-Mate promised to donate $2.00 to the charity for every note sent.
Marriott’s Campaign For The American Red Cross: Marriott TownePlace Suites came to SocialVibe to create an engagement for their Make a Bed Program benefitting the American Red Cross Disaster Relief. The engagement allowed users to make a virtual bed to generate a $2.00 donation to the American Red Cross Disaster Relief.
About SVnetwork & SocialVibe
Reaching over 200 million unique consumers every month, the SVnetwork provides the most effective way for brands to reach, engage, and spread messages through a targeted audience of hyper-connected consumers in social media. In study after study, the SVnetwork has proven to drive 4 times the media value and 9 times the impact on intent-to-purchase than banner or display advertising. SVnetwork recognizes that in social media, individuals hold the key to generating attention and brand influence. The SVnetwork’s pay-for-performance advertising model maximizes share-of-voice by giving brands a unique way of interacting with individuals and the content they publish. Within the SVnetwork is SocialVibe, the leading social media utility that empowers individuals to make a positive, measurable impact for the charity of their choice by completing branded activities online. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, CA.