Starbucks plans to double its loyalty card membership by the end of this year, according to Adam Brotman, the company’s chief digital officer.
During the company’s annual shareholders’ meeting on March 20, Brotman said the My Starbucks Rewards™ loyalty program continues to resonate with customers, driving increased revenue, traffic, and purchases – offering differentiation from the company’s competitors. Brotman revealed that My Starbucks Rewards would become the “world’s first cross....