Eighteen months ago, Big Lots didn’t have a social media presence. But things have changed since then that have helped spur customer engagement.
“In Q4 we reached our goal of 1 million Facebook fans,” Big Lots CEO David Campisi said during the company’s March 6 earnings conference call, according to Seeking Alpha. “We enjoyed social media sweepstakes that launched on Facebook, Twitter, and Instagram. We also hosted our first-ever Pinterest sweepstakes, “Christmas Like Crazy,” which drove over 3.2....