Shoe Carnival’s Shoe Perks loyalty program ended 2014 with more than six million members, which is a focal point for the company.
“We continue to focus our store management and ecommerce teams on the importance of bringing new customers into our Shoe Perks loyalty program,” Shoe Carnival President, CEO, and CMO Cliff Sifford said during the company’s fourth-quarter earnings conference call on Wednesday, according to Seeking Alpha. “We started the year with approximately three million Perks members....