Current members of Shell’s loyalty program, the Shell Drivers’ Club, will soon be among the first drivers in the UK to be able to use their smartphones to pay at the pump. By partnering with PayPal, Shell seeks to improve its overall customer experience by increasing the number of choices to make it easier to quickly refuel vehicles.
As the first fuel retailer in the UK to offer such a service, Shell hopes to reduce lines at the station and allow busy commuters in a hurry to remain in their vehicle while refueling. Those....