Study defines personas of mobile device users.
MINNEAPOLIS, June 9, 2010 – Although technology and new gadgets are stealing all the attention lately, mobile marketing needs to focus on customer strategy to achieve measurable success. According to a new white paper from Carlson Marketing – and as keynoted at today’s MMA Mobile Marketing Forum – success will depend on understanding key customer segments. The white paper, “Bringing Mobile Segmentation to Life,” has defined eight such segments and presents....