These days there are labels for various segments of the population that marketers target to create customer engagement and offer a unique customer experience.
A new survey on behalf of Hilton Worldwide’s global brand Hampton by Hilton revealed a new type of traveler that has been labeled the “Seekender.”
According to the study, this new group regularly takes advantage of weekends to spontaneously enjoy new experiences, with travel being at the top of the list. The study, which was conducted by....