Rock Bottom has reinstated its Mug Club loyalty program, according to Benjamin Brown, Vice President of Loyalty for CraftWorks Restaurants & Breweries.
Brown said the Mug Club, along with several new enhancements to Rock Rewards, went live on April 2.
“We didn’t want to change it on April 1 and have everyone think it was an April Fool’s prank,” Brown said.
Enhancements to Rock Rewards include new cash rewards once guests exceed the 500-point level and new visit-based multipliers that accelerates how....