RightNow Study Finds Customer Experience Impacts Revenue; 85% of Consumers Would Pay More for an Exceptional Customer Experience

COLORADO SPRINGS, Colo.—RIGHTNOW SUMMIT — According to the fifth annual Customer     Experience Report, a Harris Interactive study sponsored by RightNow Technologies (NASDAQ: RNOW), customer experience is playing a     significant role in determining where consumers choose to shop and how     much they are willing to spend. Results show that exceptional customer     experience creates loyal customers and has the power to impact a     company’s top and bottom....