According to The 2014 Digital Marketer: Benchmark and Trend Report from Experian Marketing Services, 50% of marketers plan to integrate campaigns across four or more marketing channels in 2014, but organizational structure was cited as a key barrier for execution.
Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, released the report that features the results of a new cross-channel marketing survey conducted in more than 20 countries throughout Europe....