Qatar Star League (QSL), the top professional football team in Qatar, wants to make sure their loyal fans stay loyal, committed, and passionate.
They recently partnered with ICLP in Dubai, the global leaders in loyalty, to launch one of the first football loyalty programmes in the region. The programme, called Football Rewards, aims to foster support for local football teams in Qatar and engage with fans in ways that inspire and reward.
"Given ICLP's experience in developing and managing reward-based programmes, we felt they were the....