Church’s Chicken has gained a committed and very loyal customer following for the past 63 years. Customer engagement methods have drastically changed since 1952, but as Adam Tabachnikoff, VP Marketing Activation and Product Innovation at Church’s Chicken, tells Loyalty360 that the third-largest chicken quick-service restaurant chain in the country has embraced technology to better serve its guests.
Church’s Chicken has about 1,200 restaurants in 29 states and, internationally, it has 480 restaurants in 23 countries where....