Triggered Email Click Rates Outperform Business As Usual Across Industry Categories
Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance, and Email Institute, the Epsilon-powered email marketing best practices destination, today released the Q1 2013 North America Email Trends and Benchmarks report. The report shows email open rates continue to increase quarter over quarter and year over year as consumers engage with email at any time and from any location via mobile devices....