CarMax, the nation’s largest used-vehicle retailer, reported a stellar fiscal first quarter that ended May 31, and President and CEO Tom Folliard attributed its successful financial performance to a proficient website that has sparked significantly higher customer engagement.
Folliard reported 25% higher web traffic for the quarter. Web traffic up 25%
“First and foremost, I think we have a great website,” Folliard said during the company’s June 20 earnings conference call. “I think we have a great search....