In Las Vegas, some hotel loyalty card programs reward their members for the total amount spent at their property, while others offer discounts to the buffet, $50 in free slot play, or even a free two-day stay based on the amount wagered.
Pinnacle Entertainment Inc. is offering something a little different—an ownership stake in the company. The unique reward is only being offered to its best customers.
Pinnacle Entertainment created the owner’s club stock program within its “mychoice” loyalty program, rewarding....