Love your iPhone? You’re not alone. Wireless handset makers have the most fiercely loyal consumer base of any brand category, according to the Brand Keys 2009 Loyalty Leader rankings.
Apple’s device, the iPhone, introduced in 2007, has the most loyal customers of any brand. Samsung’s wireless handsets (including the Rogue, Smooth and Trance) ranked second, followed by BlackBerry, which placed fourth.
Six wireless handset brands in all fell within the top 30. The findings were culled from a poll of 26,000 people via the....