JWT/OgilvyAction and EXPO partner in research study on the importance of digital communication
JWT/OgilvyAction, an industry leader in full-spectrum shopper and retail marketing services, and EXPO, the first consumer network focused on creating and distributing high impact user-generated product video, recently partnered to uncover how consumer engagement with brands online can impact overall consumer behavior.
A quantitative study was conducted across the United States via an online survey, with initial findings supported by....