Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today published "Marketing to Millennials," a free white paper sharing insights on the buying and loyalty habits of this highly sought-after demographic.
Results of a Patronix-commissioned Tufts University survey of more than 500 Millennials, primarily between 18 and 24 years of age, were analyzed for the “Marketing to Millennials” white paper. The study focuses on how the demographic interacts with restaurant reward programs.
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