Eighteen months ago, SCENE gained attention after the movie rewards loyalty program accumulated an impressive 5 million members. And this year, as its momentum continues to build, SCENE is in the spotlight once again.
SCENE, the entertainment focused loyalty program co-owned and operated by Cineplex and Scotiabank, is still Canada’s fastest growing loyalty program. After adding an additional 1.3 million members, it now counts almost 18% of the entire Canadian population among its membership base.
That is customer engagement on an....