A population of mobile savvy and digitally connected people now means that consumers are more empowered than ever. Information overload is also giving consumers more choice and making them increasingly brand conscious. To optimize the customer experience, brands must try to stay one step ahead. For many, this also means embracing a host of digital and mobile customer engagement solutions to become more customer-centric.
To overcome these new marketing challenges, many brands are turning to outside companies for help in harnessing the....