Oracle is combining two of its products, Oracle ATG Commerce and Oracle Endeca, into a single solution called Oracle Commerce. The new Commerce is designed to centrally manage customer engagement strategies, provide personalized user experiences and offer scalability that can meet demands.
Oracle Commerce, the company said in a white paper on its Web site, “changes the game for online retail” by providing “a unified, end-to-end commerce solution that delivers more targeted, lucrative cross-channel experiences while simplifying management, accelerating time to value, and reducing total cost of ownership.”
ATG, Endeca
Commerce provides a Data Integration Module to unify data that had been separately housed in ATC and Endeca systems. The company said that ATG has been leveraged to create and define sites, data and content, including multisite infrastructures, collection of session data, product catalog management, pricing and management of customer profiles.
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