Online content from omnichannel retailers is becoming more influential and driving purchase decisions across all channels, including social media, according to a new study conducted by Acquity Group.
Online content is king for purchasing across channels, the report notes.
Consumers want a shopping experience that ties all of a retailer’s digital and in-store elements together. In fact, 46% of smartphone owners indicated they would purchase more online if there was a more consistent user experience across channels.
According to the....