Specialty home decor and gifts retailer Kirkland’s launched its new K Club Rewards loyalty program on Oct. 20, offering perks such as rewards for eligible purchases and exclusive discount opportunities.
Mark Krebs, Kirkland’s Vice President of Marketing and Ecommerce, told Loyalty 360 that the goal is to make the program customer-centric, simple, and fun.
“Our goal is to make every Kirkland’s customer’s experience special,” Krebs said. “We also hope to improve customer satisfaction through....