Online shopping is easy – consumers can peruse at their leisure throughout the day, and make purchase decisions after comparing price points and features.
According to a recent study by Emarsys, a leading provider of cloud-based marketing solutions, UK consumers can’t get enough of online shopping. One quarter of adults visit brands online every day, and two-thirds doing so several times a week. Consumers like the flexibility of shopping anywhere and at any time (71%), the value of online reviews (34%) and the wide range of....