Here’s an interesting statistic: 87% of “senior business decision-makers” in the UK, France, Germany and the Netherlands plan to increase investments in mobile marketing, according to a survey released by RetailMeNot and prepared by WBR Research.
Certainly, these decision-makers hope to increase the level of customer engagement in general.
Why the increase specifically? Respondents indicated:
74% to drive sales
72% to acquire new customers
37% to increase website traffic
Also interesting:
8—the average....