LAS VEGAS, Feb. 16—MGM MIRAGE (NYSE: MGM) has partnered with ESS Analysis, a Boston-based advanced analytics-focused consulting firm, and A.T. Kearney, a global management consulting firm, to take customer database “mining” capabilities to a new level and further enhance guest loyalty programs.
The two firms will align the vast technological resources of MGM MIRAGE—including a database of more than 60 million customers—with current business strategies to create innovative marketing solutions.
“We are very....