Mattel CEO Chris Sinclair realizes that the iconic brand has to dig deep and leverage many wonderful assets to propel brand loyalty.
Sinclair outlined his strategic priorities during the company’s first-quarter earnings conference call on April 16.
“Our focus is to move quickly to put the company back on track for growth and improve profitability,” Sinclair said, according to Seeking Alpha. “Our valuation of the business has reinforced the fact that our challenges are grounded primarily in execution, but it also....