Airplanes and hotels have been two staples of the hospitality industry for decades. For itinerant business travelers and excited vacationers alike, both hotels and airlines often provide the perfect compliment. For marketers, this relationship provides the perfect opportunity to design a customer engagement strategy that meets consumer needs on a variety of fronts, and its one opportunity that Marriott International certainly does not intend to ignore.
To help passengers continue to fuel their travel passions, whether for business or....