ATLANTA—Full-service marketing agency Engauge (www.engauge.com) has hired digital marketing veteran Teresa Caro as Vice President of Social Marketing. Based in Atlanta, Teresa will have national responsibilities for leading and growing the agency’s social marketing practice.
Teresa will bring an all-important customer relationship lens to our social media practice,” said Jeff Hilimire, President of Engauge. “Her experience represents a great blend of digital, social and CRM that will help us evolve and grow social at Engauge.”
The agency already has a long track record of social marketing success for brands, including Cisco Systems, My Coke Rewards, Chick-fil-A, and Outback Steakhouse. Teresa will be responsible for helping to nurture a world-class social marketing team.
Prior to Engauge, Teresa was at Razorfish as their Social CRM lead. In this role, she provided thought leadership to marketing executives of leading brands on leveraging social and CRM in order to create stronger customer engagement channels. Most recently, Teresa was VP of Strategy at rDialogue, where she focused on extending traditional loyalty programs into the social space.
“Social is shining a spotlight on the customer experience and is forcing brands to re-examine how they need to engage with their customers,” said Caro. “I’m thrilled to be a part of bringing this reality to Engauge’s already exemplary social practice.”
About Engauge (www.engauge.com)
As one of the nation’s largest independent full-service marketing agencies, Engauge leverages creativity and technology to connect brands and people in the social and digital age. The agency’s client roster includes Nationwide Insurance, Cisco Systems, Coca-Cola, Chick-fil-A, Food Lion, The State of Georgia, and more. Engauge, which has offices in Atlanta, Columbus, Orlando and Pittsburgh, is a portfolio company of Halyard Capital.