Zurich, Switzerland – The appointment of one of the most recognized personalities on the loyalty circuit confirms Loylogic’s ambition to be the most dynamic and successful e-commerce company in the industry.

Lars Holmquist brings 25 years of global experience from the most established brand names in the airline, loyalty and financial services industries. Having started his career in aviation with Cayman Airways and Pan American in the United States, Lars moved into the financial services industry with American Express undertaking roles in Miami, New York and Stockholm, Sweden. In 1999, Lars joined MasterCard, where he led the business development of loyalty programs across the United States. Lars transitioned into customer loyalty and held positions with TSYS Loyalty as President, and most recently at Vesdia Corporation (now Cartera Commerce) as the Chief Marketing Officer.

His wealth of experience will add to that of the management team and seasoned loyalty professionals at Loylogic.

In his position as Chief Operating Officer, Lars will be primarily responsible for evolving the existing company infrastructure as Loylogic moves into its most significant growth period to date. Lars will bring experience, ideas and discipline to Loylogic’s industry-leading and award-winning solutions and continue a strong customer-centric focus in all regions of the world, while ensuring the global operational consistency on which the company philosophy is centered.

Lars Holmquist, Chief Operating Officer said:
‘I first met with the executive team at Loylogic a number of years ago, and was instantly impressed with their vision and passion. Since then I have watched Loylogic grow and achieve truly global coverage alongside their highly innovative technology. I am excited to be part of a company who are unique in their ability to access a global customer base and empower their client’s programs with e-commerce shopping solutions. Loylogic boasts an exceptional team, and I am very proud to be a part of the next stage of the company evolution.’

Dominic Hofer, Chief Executive Officer of Loylogic said:
‘Loylogic is on the cusp of enjoying exponential growth, and Lars is the ideal candidate to lead us on our successful path. His experience across industries will bring Loylogic a fresh perspective to our strategic thinking, and Lars’ appointment confirms my belief that Loylogic is the place to work in the loyalty e-commerce industry.’

About Loylogic
Loylogic builds and runs global, loyalty points e-commerce and m-commerce shopping solutions with the largest, fastest-growing and most innovative loyalty programs worldwide. We help our program clients to boost sales and member engagement by combining loyalty innovation with state-of-the-art web or mobile technology and the fastest-growing global merchant network. Loylogic is a leading loyalty marketing and payment company with headquarters in Zurich, Switzerland and global offices in Atlanta/USA, Brighton/UK, Dubai/UAE, Riga/LAT and Pune/IND. For more information visit www.loylogic.com.

Information
Loylogic Inc.
Media Relations
Freihofstrasse 22
CH-8700 Kuesnacht/Zurich
Switzerland
Phone: +41 43 500 51 55
Email: press@loylogic.com

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing